Startup Showcase: Tru Earth – Eliminating Plastic from Landfills and Oceans

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As concerns about the environment grow, people are increasingly looking for eco-friendly alternatives to everyday products. One company leading the charge in this space is Tru Earth, a Vancouver-based household product company committed to eliminating plastic from landfills and oceans. At its core, Tru Earth is a movement (#TruEarthMovement™) that is dedicated to reducing carbon emissions and caring for the planet and our families. In this startup showcase, we’ll take a closer look at Tru Earth and their suite of innovative and eco-friendly products.

The Problem: Plastic Waste

Plastic waste is one of the biggest environmental challenges of our time. According to a report by the World Economic Forum, we produce more than 300 million tonnes of plastic waste every year. Much of this waste ends up in landfills or in the ocean, where it can cause harm to wildlife and ecosystems. The household product industry is a significant contributor to this problem, with billions of plastic containers being thrown away each year.

The Solution: Tru Earth

Tru Earth is on a mission to reduce plastic waste by providing eco-friendly household products that are effective and easy to use. Their flagship product is a laundry strip that replaces traditional detergent. The strip is pre-measured, so there’s no need to worry about using too much or too little. It dissolves completely in the wash, leaving no plastic residue behind. Not only does this product help to reduce plastic waste, but it also reduces carbon emissions by up to 94% compared to traditional liquid laundry detergent.

In addition to their laundry strips, Tru Earth offers a range of other eco-friendly products, including bathroom and kitchen products. Their products are vegan, cruelty-free, and free from harsh chemicals, making them safe for use around the home. They come in compostable packaging, so there’s no need to worry about contributing to the plastic waste problem when you dispose of them.


Tru Earth’s customers are more than just consumers – they’re #TruChangeMakers. By using Tru Earth products, they’re making a conscious decision to reduce their impact on the environment. They’re disrupting the multi-billion-dollar household product industry and showing that eco-friendly products can be just as effective as traditional products. Tru Earth is committed to supporting these change-makers by providing them with the products they need to make a difference.

Tru Earth’s Promise

Tru Earth’s commitment to the environment goes beyond their products. They’re also committed to giving back to the community. For every first-time subscription, Tru Earth donates to families in need across the globe. This means that by making a simple switch to eco-friendly products, Tru Earth customers are not only reducing their impact on the environment, but they’re also making a positive difference in the lives of others.


Tru Earth is a leading eco-friendly household product company that is committed to eliminating plastic from landfills and oceans. Their innovative products are effective, easy to use, and safe for the environment. They’re disrupting the household product industry and showing that eco-friendly products can be just as effective as traditional products. With their commitment to giving back to the community, Tru Earth is not just a company – it’s a movement (#TruEarthMovement™) that is making a real difference in the world.



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